With the General Car Corporation (GM) filed for bankruptcy protection, U.S. industry's largest bankruptcy case in history gave birth. Although many hidden dangers in their own development is the dominant factor in bankruptcy, but Financial Crisis as the last record defeat universal punch, and destructive to ignore. With the automotive industry for nearly 10 years the formation of a stable pattern is different from China's printing market in the wake of the growing season. At this stage, no doubt suffering from the global economic downturn the development of printing equipment industry has brought no small resistance: both enterprises and individuals have to live optimistic purse, which prompted consumers to buy the print devices becoming more and more pragmatic and rational, not as easily as in the past for the companies selling strongly promoted by the action. Crisis birth environment changes, the development of consistent commitment to Fact, not only consumers increasing ly cautious, many equipment manufacturers under the weight of the economic environment also showed lack of confidence in the situation, frequently throwing a number of promotional activities to attract the attention of consumers. As a "technology camp" manufacturers, Canon attaches great importance to China's huge potential market segments in the target group been deconstructed, while user demand for the origin always launch customized products, it has the squeeze " Marketing School "method of winning market share vendor code. In a recent media interview, Canon (China) Co., Ltd. Business Imaging program Dacheng, general manager of the original Mr. Jiang said that in addition to continued technical and quality on the leading edge of Canon 2009, also will further increase its marketing efforts. Canon first half of the market dynamics Review: February, iR1024iF series of black and white digital series and iR2318L Compound Machine Comprehensive listing, set the price advantage a nd low power energy-saving features in one, in order to function throughout the design concept to the application user Hearts won the economics; next April, Canon again and again New iR3245N series medium-speed black and white digital composite machine for medium and large enterprises to bring the colorful Indian culture solution; April 20, Canon launched the Amazon together six outstanding none other SOHO products Sell Activities, consumers can receive a shopping card select models, easy to enjoy a new convenient online shopping experience; May 14, Business Imaging Solutions Division at the theme of "Colorful prove" new spring conference, several types of body machine, laminating machine and portable digital copier product surround "color integrated force" beautifully. At the same time, in April 2009 Canon in Beijing, Shanghai, Guangzhou and branch offices around the beginning of a new product after another tour event, probation, explaining, etc., the user demand for the pr oduct in person to practice, enjoy a good pre- support; Then, on June 1 to July 15 period, a nationwide comprehensive business office to follow up new promotions, from low speed to high speed, black and white to color, the standard A4 to A2 + format large format, promotion of the 9 models of different products covering almost the size of all different types of enterprise business output needs. Layers of depth, at the same time not forget to pull the market expansion On their own development point of view, the conduct of high-frequency sub-market activities, the most immediate purpose is to create more opportunities for consumers understand the advantages of Canon products, but the fundamental role is to make more and more Chinese customers establish hearts, "Canon-do" brand image, win the expansion of the Chinese printing market share. Printing equipment in the field there has been a "differentiated" market structure of that is because many foreign consumer groups based on f amily and individual users, and according to the investigation, domestic Printer Market 70? 80% of buyers are corporate users. In other words, do large Chinese market, individuals must be carefully cooked piece of cake, and enhance the product's market performance is precisely the most important piece of cake flavor. So there will be a lot of demand according to user-designed products, and adapt to the characteristics of the Chinese market, market activity, so that "Canon do" to force through powerful colors comprehensive paved consistently good start to the Chinese market. From the user point of view, Canon built the tour event in the form of consumers and manufacturers in the pre-exchange platform for potential users the opportunity first to experience high-quality printing services to help consumers more accurate and effective positioning their needs, to speed up the completion of "rational consumption" of the transition.
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