Apple's iTunes is arguably the biggest online digital song merchant on Earth. It's come quite a distance since its simple origins. Selling well within iTunes generally indicates an improved music chart location for singers/artists. Apple's team have continued to incorporate more benefits and abilities to the application. In spite of this, iTunes has received a sizeable level of criticism lately.To start with, the program is quite often derided for the unattractive interface and unresponsiveness when used on Windows PCs. Granted, iTunes was built for the Mac operating system but you would assume that Apple will recognize that many consumers own a computer and operate Windows operating system compared to having a Macbook or an Apple computer. Sadly this certainly isn't the circumstance and the program can be quite computer memory heavy. It is certainly not an easy, efficient interface but it is really image intense. While looking at the iTunes Store you may well endure quite a bit of lag. Quite a few people carry on using alternate music software since they are a good deal less system heavy. Using a resource hogging piece of software is usually fine for high-spec Apple merchandise but lots of computers suffer while running several programs at once. This really is particularly obvious if you own an iPhone and compare it to your Windows computer. Typically the iPhone performs quite easily yet using iTunes with a PC is usually quite awkward! It could be good if Apple unveiled a better.Second of all, the manner in which Apple continue to add more functions to iTunes is an advantage and a curse. It's good due to the fact that there is a lot more functionality to it now. It is no more just a program to listen to music with, people can easily now also watch movies, buy computer games, build playlists and manage your iPhone and iPod. The iTunes Store provides millions of tunes to purchase and people can also purchase movies and television shows. Using the App Store people can also buy countless numbers of applications for a iPhone. There are games, resources, maps, books and a lot more. Many of the applications are free to download although some you will have to pay for.Nevertheless, many people argue that there are too many features in iTunes and that it is now too bulky and bloated. However, what might the solution be? Perhaps Apple could present different services for the different functions (e.g. a stand alone music player and music store). Alternatively it might deliver one piece of software but enable users to turn off features that they don't use. For instance, if somebody owns an iPod yet continues to buy all of their songs on CDs then they won't use iTunes to buy new music. Likewise, the iTunes Store now has a lot of content which is exclusively available via a number of products. If a consumer does not have such products then it is worthless for them to look at it. Furthermore, plenty of users dislike that they need to make use of iTunes to organize their iPhone. This closed solution to usability has seen many customers and users becoming unhappy. It would seem to be that whilst Apple would like people to become a member of their club but if you can not join completely then you may need to deal with the difficulties.Instead of offering a simplified version of the program, it should instead integrate more features and functions. Apple undoubtedly has the means and the development crew to develop a product that features far more, yet it needs to also be careful to ensure that it stays streamlined and well designed. It has recently started this course of action with the release of Ping, a social network, reachable by iTunes, which is focused on music. Why not incorporate social bookmarking functions (allowing you to import all your bookmarks) and customized homepage user pages? It might be an excellent method to add a community component to iTunes. As we have seen with the huge popula rity of social networks such as Facebook, online social networks can easily contribute to big profits as well. Not that Apple needs to get worried regarding its bank balance.
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