2008 10 27, Shilla Suzhou building this luxurious five-starHotels, The Samsung China President Pugen Xi, Samsung China President Jiang Tailong and vice president of marketing Zhaoyue Peng, SamsungElectronicSuzhou Gao Thai factory of a legal person, Jason Hu, Director of the Institute, Suzhou, etc. Samsung Samsung China attended all the top leadership, Samsung WhiteHome Appliances2008 dealer meeting held in the grand day. Dealers attending the meeting called Samsung level luxury lineup, which also reflects the white goods industry in the distribution of Samsung's strategic position also reflects the Samsung on the white goods market in China, the degree of attention for future development. SamsungWhiteGlobal Business Overview Samsung's white goods in the world has 10 regional headquarters, seven design centers, and four appliances R & D centers in China in 1995, which established a comprehensive research and development, production andSellSystem. 2007, the Samsung white to achieve 73 billion in sales expected in 2008 that sales will reach 9.1 billion U.S. dollars, a growth rate of 25%, a recession in the global economy under the terrible conditions, white Samsung it is not easy to achieve such outstanding results. With many brands in the white category there was a clear difference in the composition is not only the white SamsungRefrigerator, Washing machines and air-conditioning of these other brands all white goods product mix of products as the leading white goods, will alsoMicrowave ovens, Vacuum cleaners and other products into the white areas of the field. Among them, fridge sales accounted for 36% of its share, followed by air-conditioning, sales ratio reached 27%, washing machines increased very significantly in recent years, sales of share of nearly 18%. White Chinese market development path of SamsungSamsung from the date of entering the Chinese market, China has become the white Samsung essential worldwide strategic areas, while Sa msung white for many years in the Chinese market is always maintained a good momentum day by day. With most foreign brands in a similar position in the Chinese market, Samsung will be its positioning in the high-end white goods area, this orientation has led Samsung kingpin in the Chinese market category structure. Category of high-end refrigerators double door refrigerators, washing machines categoryWashing Machine, Air conditioning, etc. constitute the category of Guiji Samsung huge Chinese market, the white product system in the main sales team. Last four years, regardless of Samsung's double-door refrigerator or washing machine drum, market share is steadily rising. Samsung's double-door refrigerator in which the first half of the corresponding sub-category in the Chinese market within a market share of 34.6% over last year rose by 1.2 percentage points, Samsung drum washing machine market share in the first half of this year reached 10.3%, while in 2005 was only 7.8%, t his growth is the overall market in less than ideal circumstances for the performance reflects the strong brand Samsung white influence and pull the product quality. It is worth mentioning that Samsung double door refrigerator, for many years maintained a domestic market share of first place. Three, four large market breakthrough Despite the high-end market, Samsung has become a solid market position, accounting for a huge market share, but in three or four market volume and profit has been no breakthrough. This is not only the situation facing Samsung's white, but almost all foreign brands in China market, a common predicament. The one hand, medium and small cities, represented by three, four market there is huge demand for space, and this demand with the increased level of economic development around the constantly expanding, expected in 2009 three or four white market demand accounts for the proportion of total market demand will reach 44%, another of the three, four fore ign brand market share is not high, except in some central cities, the foreign brands are a total 20% share.
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