The business world will always be full of enterprise's helplessness and bystander "stem worried," perhaps choose this not thoroughly revolutionary, not necessarily correct, but it is today the only acceptable nokia the reform. "We are in a burning platform, and the platform of took place on multiple explosions - more hot ignition surrounded us." This wasn't a disaster in fiction, but nokia CEO ella render to the company roper dilemma are facing the description. February 9, a nokia's internal memos through the media spreads and not only half a year of incoming new CEO ella on apple, outspoken roper Google and the impact of the fortress machine, nokia's market share is shrinking, especially in mobile Internet, this once the agitation of the cell phone industry overlord has come to the edge of life and death. February 11, held in London, at the conference on the nokia investors Evans roper officially posted nokia realize self-salvation new strategy: to confederate with Micros oft announced, the future will adopt Windows smartphone platform as its please by replacing old both saiban system and said will be mass layoffs in the global scope, with two to three years time to finish strategy transformation. And any a great change of the same, nokia for its strategic transformation of the original system brought a tempest and impact. After news spreads, 12,000 despair of nokia engineers use took to the streets in ways of expressing their protests. And these interests directly damaged engineer a, nokia's small shareholder groups also against roper's radical strategy backlash. February 16, a nokia small shareholder groups requirements, Evans resigned roper opponents is take ella roper Microsoft was born to pounce, points out that resume Evans roper is Microsoft in nokia's spy. Imp.these Naturally don't like the capital market turmoil is directly bright clear attitude: the esso roper announced a new strategy that day, nokia, nokia's shares tumbled 14% roy al bank of Finland's stock rating immediately from buying down to sell, the more critics say give up both saiban, steering a new mobile phone operating platform for nokia, is really the big MAC, it remained for two or three years strategic transition will probably let nokia in global mobile phone market's position even more disconcerting. And in the history of the first FenLanJi nokia CEO Emmanuel roper opinion, for a few years in strategic level before the mobile Internet, lack of drive to nokia's not keeping up with the big trend instead jilt more far, now nokia brand not only finish in the north American market, even on the doorstep defeated the British also fell to 20%, want to reshape nokia in market leadership must have more liable to reforms. The industrial structure of imagined If have a time machine, nokia's shareholders natural hope time could go back 10 years, even five years, then is nokia really sunny day. From the 1990s began to become mobile phone industry lea der, to 1999 become Europe's largest company by market value, to 72 million euros in 2007 net low-end mobile phone market swept high school, nokia acted as the then 10 years of industry leader. And with the europeans industrious rigorous style, nokia is not standing in the position of Sally Jenkins, the boss for a very long time, even when the smart phone in a sprout, nokia all rely on the strength of its continuously devotion r&d steered mobile phone industry development direction. A prurient interest to industry, in response to the example is in many developing countries lack the reality of rural electricity, nokia once for developing countries with a money market custom functions, flashlight only 20 dollar price cheap phones, time superheroes. In order to further optimize the use of cellular telephones experience, nokia has hired lots of anthropologists in the Indian village investigation their use. Mobile innovation trend setters in bonds of nokia has been worldwide all kinds of weird innovation, this makes the nokia phones so far in hardware design hard to surpass distinct advantages. Even in nokia in the mobile market, the 2010 year successively the r&d investment is still as high as 40 billion dollars, is more than twice of apple. However, huge investment research but are scattered to every corner of the mobile application, although in for quite a long time nokia has been formulated according to the rules of the game, listening carefully to consumers' comments, seriously study the market trend, active investment in new technology development, but all the innovation is the established industry around its leading the road icing on the cake. The leader in the habit of step-by-step, institutions are growing larger after the nokia developed big company disease gradually from the strategic point - no longer habit to think about, 365-day-a-year innovation stay forever in tactics and product level, but in casual in left for subversives roumania.
???????
沒有留言:
張貼留言